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3 steps to sell at all stages of a construction project

3 passos para vender em todas as etapas da construção de uma obra

Understanding the stages of a project's construction can significantly increase your sales. It's a strategy that can engage and build customer loyalty throughout the project's execution.

Below are 3 steps to help you sell at every stage of a construction project:

  1. Learn about the stages of construction work

Building construction involves several activities that need to be planned and organized correctly. The idea is for you to be well-versed in these steps so you can closely monitor clients and answer their questions.

All of the following phases complete the work cycle:

  1. Preliminary services;
  2. Foundation and slab;
  3. Sealing;
  4. Coverage;
  5. Frames and glazing;
  6. Coatings and finishing;
  7. Hydrosanitary installations;
  8. Electrical installations;
  9. External and internal painting;
  10. Ceramics;
  11. Repairs and replacements.

Knowing the project phases well is essential to improve results. sales indicators of your store, not only getting new customers, but mainly retaining existing ones.

  1. Offer the right products for each stage

The goal here is to make the customer feel welcome and trust the store throughout the entire project. This step is crucial for transparent service and the absence of unpleasant surprises.

It's important for salespeople to be empathetic and able to put themselves in the customer's shoes. This allows them to offer products tailored to each stage and strengthen the customer's relationship with their store.

  1. Ask pertinent and specific questions

The goal is to answer any questions you may have about your customer's needs. To do this, you need to ask specific questions relevant to the project stage. The more details your customer provides, the better you can offer the right items at the right time. This shows you care about providing excellent service. Furthermore, your customer needs to feel welcomed by your store and know they can ask for help if they have any issues.

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