How important is customer registration and how do I do it?

We can say that customers are the lifeblood of a business. After all, they are the main source of profit for most companies. But it's not enough to simply attract them and treat them well during customer service—there are other activities that are important for good management, such as maintaining a comprehensive customer registry.

This registration involves recording the data of those who purchase from the company, whether individuals or legal entities. But do you know the importance of this process and how to carry it out correctly? That's what we'll cover in today's text. Stay tuned!

Why is it important to register customers?

First, it's important to highlight that the main purpose of customer registration is to gather information that allows for greater understanding of that individual. The company's goal is to better define the profile of your consumer, and this data can serve as a basis for decision-making on various aspects related to marketing, sales and customer satisfaction.

We can say that the better you know your clientele, the easier it is to win them over. From there, you can learn about their true desires and create ways to build loyalty.

Other points that make customer registration important are:

• notify customers about company news, such as promotions, the arrival of a new collection and a change of address, among others;
• send email marketing and messages on special dates to show that the company hasn't forgotten about its customers;
• be an opportunity to offer complementary products to what the person previously purchased.

In short, when you have a customer registry, you create a contact list for your customers. It's a great opportunity to strengthen relationships, which is crucial for maintaining sales.

What information is essential for registration?

The information collected in customer registration will depend on the type of company and consumer, as well as other purchase characteristics. However, some data is essential, such as:

• full name of the person (or company name, if the client is a legal entity);
• CPF or CNPJ;
• anniversary or year of foundation of the company;
• address;
• contacts (phone, email);
• economic activity or profession;
• preferred payment methods.

If you're adding more information to the registration later, remember not to make it too long. After all, you don't want to annoy the customer by requiring a long registration time, and they probably won't need any more information.

How should registration be done?

Some tips can help you register more practically and efficiently.

First of all, you need to choose the platform where you'll register. You want an organized space where it's easy to find information later. Therefore, the registration can even be done on a spreadsheet of Excel, but it can be even better if the company has a management system with a tool for storing this data.

Another important point is to remember to always keep your registration up to date. After all, there's no point in having contacts that no longer work. Therefore, it's always a good idea to confirm the data when the customer returns for another purchase.

A complete and organized customer registry can be a valuable tool for getting to know your customers better and establishing communication channels with them. So, don't waste time! Follow these tips to create yours.

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