With the aim of providing easy navigation and better access to exclusive information and content, Grupo Aço Cearense, one of the largest in the steel sector in the North and Northeast of the country, relaunches its website: grupoacocearense.com.brThe new portal went live this month and is one of the company's main communication channels with customers, the press, and society.
Created by the agency Atratis Digital, the website provides institutional content and other relevant information on strategic topics for the company, bringing together in a single channel data and news from the Group's four companies, located in Ceará, Pará, and Tocantins, as well as the Instituto Aço Cearense, which is responsible for all of the Group's social initiatives. Cinthia Cavalcanti, director of organizational development and IT at Grupo Aço Cearense, explains that the project was created with the goal of providing another point of connection with the external public. "Previously, each company in the Group had its own website, and we realized that unifying all information on a single platform would be more practical for our customers and partners. The idea is to offer users greater agility, innovation, and dynamism, making navigation more intuitive and allowing content to be found more easily and quickly," she explains.
The new website brings together, on its home page, in addition to information related to the Group and its companies, a direct link to the blog where the user will have access to exclusive content, all the news published in the media and a chat where the user can speak directly with a company customer service representative.
With over 40 years of history, the Aço Cearense Group is one of the largest metallurgical and steelmaking groups in the North and Northeast regions of Brazil. It operates four companies in Ceará, Pará, and Tocantins, comprising Aço Cearense Comercial, Aço Cearense Industrial, SINOBRAS, and SINOBRAS Florestal, and also includes the Instituto Aço Cearense. Throughout its history, the Aço Cearense Group has expanded and diversified its operations, evolving from a small distributor to a major steel producer and distributor. With a production capacity of 1 million tons/year, it generates approximately 4,000 direct jobs and serves all Brazilian states with agile and dispersed logistics.
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