Grupo Aço Cearense participates in the debate on digital transformation at the Communication Workshop of the Instituto Aço Brasil

To discuss topics related to corporate communications, professionals from the field attended the Instituto Aço Brasil Communications Workshop held in June in Belo Horizonte, Minas Gerais, at Usiminas. Among the event's panelists was Neliza Ferraz, communications coordinator for Grupo Aço Cearense.
Neliza participated as a panelist on "Digital Transformation and the Impact of Social Media," alongside Vinicius Ghise, CEO of Global AD; Tatiana Michelan, Real Time Manager at Coca-Cola; and Roberto Gonzales, Communications Manager at Ternium Brasil. "I believe we only grow when we share, so I congratulate the Instituto Aço Brasil for organizing the workshop where we were able to hear relevant topics for corporate communications and discuss them with excellent professionals," said Neliza Ferraz, who brought with her a wealth of knowledge and learning to share with her team. The event also featured panels on crisis management, internal communication, and organizational reputation.