Communications Coordinator for Grupo Aço Cearense, journalist with a specialization in Corporate Communications Management and an MBA in Environmental Management. She has nearly 20 years of experience in Corporate Communications, focusing on Integrated Communications. Recognized as one of the 5 Best Communications Executives in 2020 at the Top Mega Brasil/Northeast Awards. She has been participating in the 26th edition since 2010.
1. How did you decide that you wanted to pursue a career in Communications?
I have always believed in the transformative power of communication and, as I am a curious person, a good listener and communicator, I never imagined working in another field.
2. One of your main achievements is the implementation of the Communications department in companies. What are the challenges in implementing this integration?
I'd say it's a combination of several challenges. I'd like to mention a few that I consider most important: in-depth knowledge of the company's business; analyzing the current situation; selecting qualified people focused on what needs to be accomplished; listening and being attentive to what's happening in all departments; strategic planning; and monitoring the process stages.
3. You have been in charge of Grupo Aço Cearense's Communications team for 12 years. What achievements and success stories have marked this journey?
Every year brings a new challenge, a new goal, and a new objective for Communications. This year, due to the pandemic, we had to reinvent ourselves to serve our employees, customers, suppliers, and the general public with precision, agility, and assertiveness. We had a precious tool: information, so we made even greater efforts to reach all our stakeholders. Certainly, all of this was only possible because of the amazing team I'm a part of. Each one, with their unique qualities, brought a keen eye, a tailored word, and a new twist to this entire journey.
4. Do you consider communication for a Group operating in the Brazilian steel market to be different from that for other segments? What are the priorities?
Every segment has its own particularities. I believe that to deliver excellent results in any segment, we must fully understand the business and the challenges surrounding it. It's also crucial to understand what's happening in Brazil and around the world. People are connected, and information moves at an incredible speed. We must stay on top of things and always stay ahead of the curve.
5. What is it like to communicate for a company with a portfolio of 16,000 customers across the country?
It's a challenge because people aren't in the same place or even the same state. That's why we consider each region's culture and use simple, objective, and creative language in our strategy.
6. How do you assess the current corporate communications scenario?
Communication has never been discussed and treated strategically as much as it is now. The current scenario demands that we adapt to rapid changes and, above all, increasingly humanized narratives. Empathy is fundamental in the relationship between company and employee. Communication needs to be swift and captivating.
7. You were among the top 5 Communication Executives at the Top Mega Brasil/Nordeste 2020 Awards. What did this recognition mean to you?
Just being recognized as one of the leading figures in corporate communications made me happy. It's been many years of study and learning, investing time, knowledge, energy, and, above all, passion. I've been in the business for almost 20 years, and being among the top 5 Communications Executives in the Northeast is more than recognition; it's the certainty that we can't stop striving for improvement.
Source: Our Environment
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