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Management: find out what it is, main types and methods

Gestão: saiba o que é, principais tipos e métodos

Management refers to the process of planning, organizing, coordinating and controlling resources, activities and people within a company, with the aim of achieving established goals.

In other words, it plays a fundamental role in achieving organizational objectives, optimizing available resources, making strategic decisions, and ensuring the smooth functioning of the company as a whole.

Therefore, it is a complex and dynamic discipline that requires leadership skills, good decision-making and interpersonal skills, as well as knowledge of management processes and practices.

So, do you want to understand more about what management is, its importance, its three levels, and much more? Keep reading!

What is management?

Management involves planning, organizing, coordinating, and controlling a company's activities and resources to achieve specific goals. This requires making decisions, people management and resources, and ensure the efficiency of operations.

This concept is applied in a variety of contexts, including businesses, nonprofits, government institutions, and even projects and teams. Therefore, it's an essential practice for ensuring an organization's smooth operation and achieving its desired results.

What are the main functions of management?

Knowing its main functions helps you understand the term better. Stay tuned!

Planning

Planning involves analyzing the environment, making decisions about resource allocation, and establishing an action plan. To do this, you must define goals, objectives, and strategies, as well as identify the actions needed to achieve them.

Organization

The organization aims to optimize available resources and ensure adequate coordination of activities, structuring the company, assigning responsibilities, creating departments or teams, and establishing hierarchical relationships.

Direction

The role of management is to lead, motivate, and guide people to achieve established goals. This involves making decisions, communicating effectively, resolve conflicts, provide feedback and develop employees’ skills and competencies.

Control

Control allows you to identify deviations and take corrective action, ensuring that goals are achieved and processes are continually improved. This is achieved by monitoring and evaluating the performance of activities and their results, comparing them to established standards.

Furthermore, management involves communication, negotiation, problem-solving, and decision-making skills. It seeks to optimize the use of available resources and improve operational efficiency, as well as promote innovation and adaptation to environmental changes.

What are the three levels of management?

There are three commonly recognized levels of management. Learn more about each below!

Strategic level

The strategic level is at the top of the organization's hierarchy, responsible for making long-term decisions and defining the company's strategic direction.

Strategic-level managers are responsible for setting long-term goals and objectives, developing plans, making key investment decisions, defining the organization's mission and vision, and representing it to external stakeholders.

They therefore focus on long-term issues and the company's competitive positioning in the market.

Tactical level

The tactical level is responsible for implementing the strategies and plans defined at the previous level. Managers typically work in specific departments or functional areas, such as Marketing, Finance, Operations, and Human Resources, among others.

They translate strategic objectives into operational plans and actions, define goals and performance indicators for their areas of responsibility, coordinate activities and resources within their departments, and ensure the effective execution of strategies defined at the strategic level.

Operational level

The operational level is the lowest in the organization's hierarchy, and is closest to day-to-day activities.

Managers at this level are responsible for directly supervising routine operations, implementing tactical plans, and coordinating work teams.

They focus on task execution, quality control, meeting deadlines, allocating resources, and resolving operational issues.

What is the difference between management, administration and planning?

Although the terms management, administration, and planning are related—and often used interchangeably—they have distinct meanings. Learn more!

Management

Management refers to the process of planning, organizing, directing, and controlling resources, activities, and people. All of this is important for achieving specific goals and objectives.

Therefore, it includes steps related to making strategic decisions, coordinating teams, monitoring performance, and ensuring the smooth running of the company as a whole. Therefore, it is a comprehensive and broad practice, encompassing several functions and activities—such as supplier managementshopping etc.

Administration

Administration is an essential part of management, focused on managing resources, people and processes to ensure the efficient functioning of an organization.

It involves activities such as planning, organizing, leading, coordinating, communicating, decision-making, and problem-solving. Therefore, it is a broader and more general discipline, encompassing all aspects of management within an organization.

Planning

Planning is a specific function of management and administration. It refers to the process of defining goals, objectives, and strategies, as well as determining the actions needed to achieve them.

Planning involves analyzing the environment, identifying necessary resources, setting deadlines, and creating an action plan. It provides a framework to guide the organization's activities and ensure they are aligned with established objectives.

What are the main management methodologies?

There are several widely used management methodologies, each with its own specific principles and approaches. Below, learn about some of the main ones!

Management by Objectives (MBO)

It's an approach in which objectives are defined jointly by managers and employees. The focus is on defining clear, measurable, and achievable goals and aligning individual and team activities to achieve these objectives.

Six Sigma

It's a methodology focused on continuous quality improvement and process defect reduction. It uses a statistical, data-driven approach to identify and eliminate unwanted variations, aiming to improve operational efficiency.

Just-in-Time (JIT)

This involves optimizing production flows and strict inventory control. The goal is to reduce waste—such as excess inventory and waiting times—to increase efficiency, lower costs, and improve responsiveness to customer demands.

Kaizen

It is a Japanese philosophy that emphasizes continuous improvement in all aspects of the organization. Kaizen involves the constant pursuit of small improvements in processes, products, services, and relationships, with the active participation of employees at all hierarchical levels.

Agile

It's an approach to project and team management that emphasizes flexibility, collaboration, and rapid response to change. Agile methodologies—such as Scrum and Kanban—promote short iterations, continuous feedback, and self-managing teamwork.

Total Quality Management (TQM)

It consists of a holistic methodology for quality management throughout the organization. TQM emphasizes the responsibility of all company members for quality, involves the pursuit of continuous improvement, and promotes customer satisfaction as a priority.

Supply Chain Management

It's a methodology that involves the efficient coordination of all activities related to the acquisition, production, storage, and distribution of products. The goal is to optimize the flow of materials, information, and capital throughout the supply chain to effectively meet customer demands.

What are the types of management?

There are at least three types of management. They are interconnected and must be integrated to ensure the smooth functioning and success of the organization. Learn more!

Strategic Management

Strategic management is related to long-term planning and defining the organization's direction. It involves formulating goals and objectives, analyzing the internal and external environment, identifying opportunities and threats, and defining strategies to achieve competitive advantage.

Furthermore, it involves high-level decisions made by the organization's leaders, as well as guiding the actions of all hierarchical levels.

Tactical Management

Tactical management is related to the implementation of the strategies defined at the previous level. It involves translating goals and objectives into concrete and specific action plans for the organization's different areas and departments.

This type of management is carried out by mid-level managers, who coordinate activities, allocate resources, monitor performance and ensure the effective execution of tactical plans.

Operational Management

Operational management is related to the organization's daily, routine activities. It involves direct supervision of operations, quality control, deadline compliance, resource management, and resolution of day-to-day operational issues.

It is carried out by first-line managers, who are responsible for coordinating work teams and ensuring the efficiency of activities.

How to put together a management plan?

Creating a management plan involves a structured process for defining goals, objectives, strategies, and actions that will guide the effective management of an organization or project. Here are some steps!

Define the vision and mission

Start by establishing the long-term vision for the organization or project—what you'd like it to look like in the future. Next, define the mission, which is the core purpose.

Analyze the environment

Conduct an internal and external analysis to understand the strengths, weaknesses, opportunities, and threats affecting the organization. Consider factors such as competition, market trends, available resources, and internal capabilities, among others.

Set goals and objectives

Based on your vision, mission, and environmental analysis, define specific, measurable, achievable, relevant, and time-bound goals and objectives (SMART criteria). Goals should be oriented toward desired outcomes and aligned with the organization's vision.

Develop strategies

Identify the key strategies that will help achieve the established goals and objectives. Consider different approaches, such as market growth, product development, strategic partnerships, and operational efficiency, among others.

Develop action plans

Break down strategies into concrete, specific actions that need to be executed. Designate those responsible for each action, establish deadlines, and allocate necessary resources. Develop a timeline detailing the action plan's steps and activities.

Implement and monitor

Implement the management plan and regularly monitor its progress. Monitor performance against established goals, make adjustments as needed, and maintain effective communication with the team involved.

Evaluate and review

Periodically evaluate the management plan's performance and revise it if necessary. Consider feedback, environmental changes, and new opportunities to ensure continued relevance and alignment with the organization's objectives.

What does it mean to have good management?

Good management means effectively managing the resources, processes and people of an organization or project in order to efficiently achieve established objectives.

Below, learn about the aspects that contribute to this:

  • informed decision making;
  • planning and organization;
  • effective communication;
  • people management;
  • monitoring and evaluation;
  • adaptability and continuous learning.

What are the management activities?

Management activities can vary depending on the hierarchical level and specific responsibilities of each manager or leader. However, some common management activities include:

  • planning;
  • organization;
  • coordination;
  • decision making;
  • monitoring;
  • motivation and leadership;
  • problem solving;
  • communication.

What is management in practice?

In practice, management refers to the application of management principles and techniques in real-world work situations. It is the effective implementation of managerial activities and responsibilities to achieve desired objectives and results.

This concept involves dealing with the complexities of an organization or project, making decisions, leading teams, solving problems, monitoring performance, and promoting growth.

As we've seen, management is a complex concept that encompasses many areas—including finance, personnel, suppliers, purchasing, and more. Therefore, it's essential to develop a sound management plan.

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