Every company has two goals: to acquire and retain customers profitably. This allows them to outperform their competitors and ensure long-term market success. To achieve this, they need to know how to generate value for their customers.
When selling iron and steel, for example, there are several ways to add value: to meet Good is one of the main ones; creating a good shopping experience is another. The more value you add, the easier it will be to sell, achieve good margins, and build customer loyalty.
In the following sections, we delve deeper into this topic. We present four tips for generating value for customers easily and effectively. So, keep reading!
Providing good service is a must; delighting is a differentiator. Unfortunately, most companies fail miserably on both counts. It's estimated that 86% of customers migrate to competition due to dissatisfaction with the service, which is expensive.
To delight, spare no effort in meeting your customer's needs. Be responsive, attentive, helpful, and lighthearted. Avoid stiff, formal treatment, but also be careful not to be too "cool." You need to find a middle ground that delights your customer.
The customer experience begins when they park their car to enter your store and ends after the sale, when they test the purchased product. Each of these touchpoints plays a vital role in creating a good experience, so they should be leveraged well.
To do this, write down each customer touchpoint on a sheet of paper. These are the moments when the customer interacts with your establishment. Then, evaluate how each of these points can be improved to create a satisfying experience.
Another important tip: know the product you're selling. Try to go beyond the routine, which is explaining its usefulness and price, to demonstrate deeper knowledge: what makes this product different? Where does it come from? What's its best possible use?
When selling rebar, explain what differentiates it from other models, what work it is recommended for, its classification by regulatory agencies and who is responsible for it. supplierThis way, in addition to demonstrating in-depth knowledge, you will be able to add value to the product.
Finally, rely on quality products. It's easier to add value to products that are genuinely good and won't harm your target audience. When selling, explain that the product is superior, more durable, and suitable for the job at hand.
As you can see, these are simple tips that can make a big difference. Start by providing good service—really good service!—and then take the opportunity to think about improving your touchpoints. Get to know your customers in depth. products that you're selling, and offer good explanations to customers and, in addition, have quality products. This way, you can add value to the customer.
So, did you like our article? Feel free to leave a comment. Tell us your questions, suggestions, or experiences on the topic. Let's get to it!
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