Aço Cearense Group holds Annual Online Sales Meeting

Every year, Grupo Aço Cearense hosts a Sales Meeting for its sales team to align strategies and share learning, featuring renowned speakers from Brazil and around the world.

This year, due to the novel coronavirus pandemic, the event's format had to be reinvented and adapted to an online format for health and safety reasons. The Sales Summit will be livestreamed and will take place from September 17th to 19th.

With a diverse program, the event will provide participants with extensive information about the steel market, guidance on the Sales System, tax updates, and training on Certifications and Quality.

Guest speakers include Ricardo Bellino, former partner of Donald Trump, successful businessman, author of the books The Power of Ideas and Stone Soup; Marcio Giacobeli, speaker and business consultant in the areas of leadership, sales, people management and business, with over 25 years of experience, and Marcos Freitas, CEO and founder of Seja Alta Performance, one of the largest business and results accelerators in Brazil.

According to Paulo Martins, commercial director of Grupo Aço Cearense, this opportunity will be unique and very beneficial because it will bring together a larger number of people. "This year, we were driven to do something different and adapted to the situation.

In addition to the sales team, the event will feature Grupo Aço Cearense employees and customers. Because it's online, it's possible to bring together more people and share learning in a practical way. During the meeting, we'll have the opportunity to discuss our management model, the steel market, and future projections," he highlights.