Annual Sales Meeting 2019

On August 23rd and 24th, the 2019 Annual Sales Meeting was held for salespeople, representatives, and related departments of the Aço Cearense Group. The main objective of the event was to present an overview of the steel market and the Group's achievements, focusing on the business and the day-to-day operations of the Sales department, as well as providing opportunities to motivate participants. The meeting was held at Aço Cearense Comercial, Aço Cearense Industrial, and the Gran Mareiro Hotel, located in Fortaleza, Ceará.

With a diverse program, the event, which featured President Vilmar Ferreira and the board members of Grupo Aço Cearense, highlighted information on the steel market and other topics of interest to commercial professionals. The audience also enjoyed a performance by the Musicart orchestra, the Instituto Aço Cearense, motivational talks by renowned artists Rosier Alexandre and Edu Lyra, and the launch of Grupo Aço Cearense's 40th anniversary corporate video.

According to Amanda Feijó, Sales Manager, the event has only grown over the years. "The Annual Sales Meeting aims to enhance the knowledge of our salespeople, as well as provide a time for integration between them and other departments. We know that learning and motivation are crucial for all participants, and this spirit of innovation undoubtedly impacts our business."