THE Civil Construction is one of the driving forces of the country's economy. In addition to impacting other sectors of the economy, it employs millions of people, generating income and development across a comprehensive chain, from the production of basic inputs to the real estate, insurance, decoration sectors…
In 2020, Civil Construction was the sector that generated the most jobs in Brazil: 138,409 formal positions, according to data from the Ministry of Economy.
With the economic recovery after the height of the COVID-19 pandemic, the sector has been recovering since May 2020, compared to the height of the crisis, and as of August of that same year it has already begun to show positive results.
According to the Construction Industry Survey, carried out by Brazilian Chamber of the Construction Industry (CBIC), the Construction Business Confidence Index reached 58.9 points in November 2020, a figure higher than the indicator's historical average (53.6 points).
The report also states that business owners in the sector have positive expectations for the first half of 2021, predicting an increase in activity levels and a greater volume of new ventures and services being launched. The results of this Survey signal an increase in the purchase of inputs and the creation of new jobs in the sector.
“For 2021, the outlook indicates an expansion of 3.5% for the Brazilian economy, while Construction could register an increase of 4% in its GDP. If confirmed, this will be the largest growth in the sector since 2013 (4.5%),” according to Survey. One risk observed in achieving this performance is the possibility of shortages and increased material costs.
The pandemic brought new habits and necessitated adjustments, renovations, and adaptations to offices, stores, and homes. Explore these opportunities and showcase the importance of your service.
– The cultural changes arising from the pandemic, with remote work and more time to enjoy the home, are driving the demand for "well-living," with spacious, well-ventilated spaces and leisure options. All of this can stimulate both renovations and construction, as well as property acquisitions.
– In 2020, the SELIC rate reached its lowest level in history. Forecasts for 2021 indicate that the rate will remain low, which will also stimulate greater demand for new property launches and sales. This outlook is expected to remain positive in the following years.
– Learn about the incentives the government is offering during this period and take advantage of those that best suit your business needs.
– Service quality and qualifications are increasingly important. After all, in times of crisis, people increasingly rationalize their spending.
Invest in relationship and learn to build customer loyaltyIt's important for your company to have a strong brand that creates a connection with customers.
Production automation, technology, and digitalization are key to boosting productivity in the sector. Also, keep an eye out for the emergence of startups that can accelerate the use of new technologies and current business models.
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