Keeping your company competitive in a constantly changing market is a major challenge for the sustainability of organizations. Strategic planning is a tool that guides decisions made in the short, medium, and long term and can be developed by anyone. business, regardless of its size or segment of activity.
Planning strategically is fundamentally important in decision-making and resource allocation. resources, as it helps direct the business, identifying a single vision with its strategic objectives. This tool model allows organizations to identify opportunities, understand potential threats, and plan future actions in the face of anticipated scenarios.
It's important to note that this is a process that must involve everyone in the organization, creating engagement between teams so they can work in harmony and focused on the same purpose (aligning company guidelines with the purpose).
There are many ways and methodologies that can help you develop your strategic planning, but we've put together some key tips to keep in mind:
When it comes to purpose, strategic alignment at all levels of the organization is crucial. Furthermore, with a good plan, it's possible to generate commitment from everyone, plan the investments, protect against market changes, improve decision-making, have clarity about where the organization wants to go in the future and anticipate new opportunities.
The diagnostic phase in which the organization's current status is determined. This is the moment when knowledgeable individuals (usually senior management) analyze and verify the company's reality.
Identifying the “Vision” where the company wants to go, the “Mission” which is its reason for being and the “Values” provide support for strategies and policies.
It is time for a good analysis of the internal and external environment, through the observation of strengths and weaknesses and analysis of opportunities and threats.
Once the objectives have been defined, that is, where the company should dedicate its efforts, it is time to establish the goals, projects and action plans that must be aligned with the company's purpose.
A goal must be specific, measurable, achievable, relevant, and time-bound. Furthermore, progress must be tracked, allowing for the establishment of indicators and implementation.
In addition to a good action plan, it is important to monitor the results achieved and evaluate the final results achieved.
Everyone should know the company's strategic planning, especially the people of the organization so that they feel accountable for the results. At this point, good leadership and communication will make all the difference in keeping people motivated and feeling a sense of belonging.
Strategic success depends on communicationThe flow of information must be managed so that everyone in the organization understands the elements that support the adopted strategy so that they can feel responsible and contribute to the company's results.
Remember: A good action plan should have clear, objective actions that are robust enough to achieve results. Furthermore, it's important to determine deadlines and those responsible for each action. This is what makes achieving goals and objectives possible.
Evaluating and monitoring the progress of what was planned, what is being executed, and the results is the only way to ensure that actual performance enables the achievement of the established standards. In other words, it's the way to know whether everything is going according to plan or whether adjustments are needed.
Thais Caldas (Management and Process Manager of the Aço Cearense Group)She holds a degree in Materials Engineering and a postgraduate degree in Quality Engineering, with a master's degree in Materials and Environment. She has extensive experience in Quality Management Systems and has been with the group since 2012.
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