Discover 5 customer profiles and learn how to deal with them!

One of the key points concerns the direct relationship between those involved. The salesperson must be able to identify different customer profiles and then act accordingly. This strategy makes service more effective and increases sales opportunities.

To help you with this task, we've created the following text with examples of some types of customers and how to deal with them. Read on!

1. Indecisive customer

An indecisive customer is one who comes into a store knowing they want to buy something, but isn't quite sure what exactly. They often ask to see dozens of products, changing their minds with each new item the salesperson brings.

Some tips for serving this customer well and not losing the sale are:

• try not to show too many options, which could only make him more confused;
• be friendly and ask about their preferences and needs, in order to better understand what they are looking for;
• When you see that the customer is close to making a decision, introduce a closing technique (payment method, for example) to help them finalize.

2. Communicative customer

A communicative customer is one who enters the store chatting with sales associates and sharing stories. Often, this customer's main intention is to establish social contact and perhaps close a purchase. So, pay attention when this type of customer appears and follow these tips:

• remember that this customer's good mood does not mean that he will close the purchase;
• listen to him carefully, but be alert to introduce purchasing intentions during the conversation;
• Find out if he just wants to know about prices or if he really wants to make a purchase.

3. Demanding customer

The demanding customer is often one of the most feared profiles by salespeople. They're the ones who always expect the best. service possible and only wants to buy the best products from the best brands, which makes him hard to please. Furthermore, he's very good at distinguishing between low-, medium-, and high-quality products.

In this case, the salesperson must be up to date with the latest developments and present the best products, highlighting the strengths that differentiate them from others in the market.

4. Negotiating client

Negotiating customers are also known as "beggars" or "discount hunters." They're always looking for a promotion, a free sample, or some other way to get an extra benefit with their purchase. They're typically not very loyal to specific stores or brands and are always looking for the best value.

The tips for dealing with this customer are:

• be open to negotiations, but try not to give in too easily so as not to generate distrust;
• If you can't offer or agree to a discount, offer other benefits, such as multiple payment options or free gifts.

5. Well-informed customer

A well-informed customer is one who has already researched everything about the product they want to buy and knows its fair price. They arrive at the store with detailed explanations of the product they want. They've also typically visited other competing stores to compare prices.

The biggest tip here is: the salesperson should be even better informed than the customer. They should be able to provide comprehensive information about the product and answer the customer's questions to increase their confidence.