New technologies emerge all the time, and companies need to adapt to stay in business. After all, the ease of searching for prices and availability online has brought several challenges to retailers, who are faced with increasingly specific customer demands.
Therefore, the watchword is digital transformation in retail, which forces stores to simplify their processes and innovate their business models.
Want to learn more? Then keep reading this post and see how digital transformation influences retail. Enjoy!
Nowadays, the Customer Service (SAC) scenario is more challenging. After all, consumers can search for product information and contact us using various channels (omnichannell).
Social media is part of everyday life and represents a vital form of communication. However, this communication model requires care and adaptation, always monitoring potential updates to resolve issues.
The main customer service channels are:
The integration of physical and virtual stores increases retail success. This is because consumers have changed, and it's important to be aware of the possibility of purchasing online and choosing to pick up the product in-store.
Therefore, it's important to invest in setting up an online store. For those who already have a physical store, this becomes easier because:
To integrate the physical store with the virtual one, it is vital to make use of good applications such as Enterprise Resource Planning (ERP). Using this system, you can gain insight into your entire business, both online and offline.
Customized applications and communicators, among other technologies, are important for analyzing your consumer profile, in addition to guaranteeing an advantage competitive before retailers.
However, it is necessary to ensure that the data obtained through these digital resources is used responsibly, so that the customer Give your company a vote of confidence and provide information that can help your establishment. This way, it's easier to stand out and stay ahead of the competition.
Mobility increasingly influences physical retail, and mobile phone use plays a significant role in this scenario. Today, the decision to buy or not is primarily made through mobile devices.
Customers tend to research products online and make purchases online. When they go to a physical store, they're well-informed about what they want to buy and how much they're willing to pay.
This behavior, even if indirectly, forces physical stores to prepare to offer a good customer experience.
Companies are challenged to support their decision-making processes with data and analytics. Definitions about pricing, offers, inventory, shopping and expansions will be increasingly supported by information.
Nowadays, it is possible to make decisions and take action based on detailed data, which definitely reduces the chances of suffering losses.
As we've seen, digital transformation in retail is a powerful trend that's significantly changing business patterns and how companies interact with customers. Therefore, it's imperative to drive this transformation to take advantage of all the benefits it offers, helping your business stand out from the competition.
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