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What is organizational culture? Learn how to diagnose it in your company

O que é cultura organizacional? Saiba fazer um diagnóstico na empresa

Organizational culture plays an increasingly prominent role. It determines how employees operate daily, define their priorities, and serve customers during work hours. Therefore, it is necessary to pay close attention to the matter.

In an iron and steel shop, establishing a healthy culture should be a daily concern. Therefore, it's important to understand how to conduct a diagnostic assessment, assessing whether everyone is moving in the right direction or whether changes need to be made.

We know how important this topic is, so we've created an article for you. Today, you'll learn more about organizational culture. Keep reading and learn more!

Concept of organizational culture

Despite being an increasingly common topic in meetings, the concept is still poorly understood by many managers. Broadly speaking, culture is the set of beliefs, habits, and values disseminated within a company and seen as the correct way to think, act, and react.

It's possible that in one company, the culture is customer-oriented, meaning everyone cares about their satisfaction, loyalty, and engagement. In another store, however, the culture might be oriented toward continuous improvement, and everyone emphasizes this.

In your iron and steel shop, what's most important? Customers, processes, products, quality? This is likely the genesis of organizational culture, responsible for shaping how talent thinks, acts, and reacts.

Diagnosis of culture in the business environment

Many of the characteristics of culture are invisible and, even without realizing it, influence daily tasks as well as long-term results.

There are, however, physical tests that facilitate the diagnosis.

Start by analyzing your iron and steel shop's mission, vision, and values statements. These statements likely express the core principles of the business, useful for shaping the existing culture. Which words/phrases stand out most?

Take the opportunity to talk to your employees. Ask them what they consider most important during their workday. Many will say processes, customers, or even performance. Take note of this; it's an important clue.

Finally, take a look at the store layout itself. It's designed to provide customers with comfort and maximize sales. excite employees?

These and other factors can be analyzed, providing a clearer picture of the existing culture. By understanding and optimizing the culture, it will be possible to motivate employees, improve processes, and delight end customers.

Main resistances to crop optimization

There's no right or wrong culture, but there are cultures that are poorly developed and widespread among employees. Therein lies the problem: if the team doesn't understand the store's priorities, it's unlikely they'll be able to deliver results aligned with the culture.

There are several resistances to optimizing culture, such as lack of internal communication, team demotivation and even little commitment of leadersThese points must be considered individually and fought vehemently.

As you can see, understanding organizational culture is simple. Then, it's necessary to disseminate it among employees, ensuring that everyone consciously embraces it and understands that it's beneficial to progress.

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