{"id":3662,"date":"2017-12-06T11:38:56","date_gmt":"2017-12-06T13:38:56","guid":{"rendered":"https:\/\/previews.elleven.digital\/imf\/?p=3662"},"modified":"2017-12-06T11:38:56","modified_gmt":"2017-12-06T13:38:56","slug":"dicas-para-uma-excelente-organizacao-nas-gondolas-e-prateleiras-de-sua-farmacia","status":"publish","type":"post","link":"https:\/\/previews.elleven.digital\/imf\/dicas-para-uma-excelente-organizacao-nas-gondolas-e-prateleiras-de-sua-farmacia\/","title":{"rendered":"Dicas para uma excelente organiza\u00e7\u00e3o nas g\u00f4ndolas e prateleiras de sua farm\u00e1cia"},"content":{"rendered":"<p>Toda farm\u00e1cia trabalha com v\u00e1rios medicamentos e uma infinidade de produtos de limpeza e higiene pessoal. Isso faz com que diferentes fabricantes e diversas apresenta\u00e7\u00f5es sejam colocadas como modelos para as lojas. \u00c9 importante lembrar que a organiza\u00e7\u00e3o de prateleiras e gondolas facilita a procura dos produtos.<\/p>\n<p><strong>Veja algumas considera\u00e7\u00f5es importantes sobre a organiza\u00e7\u00e3o de uma farm\u00e1cia:<\/strong><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Separar os medicamentos e outros produtos de acordo com o laborat\u00f3rio. Ex: medicamentos gen\u00e9ricos, similares e de refer\u00eancias;<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Organizar os medicamentos por ordem alfab\u00e9tica; separ\u00e1-los por grupo ou se\u00e7\u00e3o em que se enquadram. Ex: obedecendo a forma de apresenta\u00e7\u00e3o e o uso do medicamento.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Conhe\u00e7a agora como devem ser feitas as divis\u00f5es dos grupos ou se\u00e7\u00f5es:<\/strong><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Grupo de comprimidos, dr\u00e1geas, c\u00e1psulas, pastilhas e p\u00edlulas.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Grupo de ampolas injet\u00e1veis e orais.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Grupo de medicamentos l\u00edquidos, suspens\u00e3o, geleias, elixires, sprays, gotas e xaropes.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Grupo de cremes, pomadas, suposit\u00f3rios, \u00f3vulos, bast\u00f5es, inaladores e p\u00f3s granulados.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Grupo de envelopes de comprimidos ou p\u00f3s devem ser guardados em gavetas e na parte externa. Ex: em g\u00f4ndolas na frente da farm\u00e1cia.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Grupo de entorpecentes e psicotr\u00f3picos devem ficar em arm\u00e1rios oxid\u00e1veis, no fundo da farm\u00e1cia e sob a responsabilidade do farmac\u00eautico. Esses s\u00e3o medicamentos de tarja preta, que necessitam ser controladas as receitas m\u00e9dicas.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Grupo de perfumaria, higiene e limpeza, acess\u00f3rios m\u00e9dicos e odontol\u00f3gicos, precisam de prateleiras pr\u00f3prias na parte da frente da farm\u00e1cia.<\/li>\n<\/ul>\n<p>Voc\u00ea poder\u00e1 tamb\u00e9m organizar os medicamentos por ordem alfab\u00e9tica e por se\u00e7\u00f5es, agrupando-os de acordo com os laborat\u00f3rios fabricantes. Nesses casos, se o atendente conhece o laborat\u00f3rio que produz o medicamento, \u00e9 mais f\u00e1cil identificar o rem\u00e9dio na prateleira.<strong>\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Confira outras orienta\u00e7\u00f5es que ir\u00e3o deixar sua farm\u00e1cia mais atrativa:<\/strong><\/p>\n<ul>\n<li>N\u00e3o se deve permitir que os produtos estejam de lado, virados, deitados, com o nome ao contr\u00e1rio, ou em qualquer posi\u00e7\u00e3o que dificulte a vis\u00e3o e a leitura do consumidor;<\/li>\n<li>O espa\u00e7o imediatamente em frente \u00e0 entrada principal n\u00e3o \u00e9 o mais apropriado \u00e0s exposi\u00e7\u00f5es de vendas. O consumidor, ao entrar, em geral, anda de tr\u00eas a quatro metros antes de diminuir seus passos. A partir da\u00ed, come\u00e7ar\u00e1 a prestar aten\u00e7\u00e3o nas mercadorias;<\/li>\n<li>Os pontos mais fortes para exposi\u00e7\u00e3o s\u00e3o os que se encontram no final das passagens \u2013 as pontas de g\u00f4ndolas \u2013, onde os consumidores s\u00e3o for\u00e7ados a fazer a curva e a deter-se em frente dos displays ou exposi\u00e7\u00f5es por mais tempo;<\/li>\n<li>As mercadorias expostas devem estar bem classificadas, sem confus\u00e3o ou mistura, embora pr\u00f3ximas, a fim de evitar confus\u00e3o ao olhar do cliente;<\/li>\n<li>Deve-se, ainda, evitar a monotonia, separando as cores das embalagens semelhantes e arrumando as caixas por tamanho.<\/li>\n<\/ul>\n<p>A sinaliza\u00e7\u00e3o das categorias e dos produtos deve estar no campo de vis\u00e3o dos clientes, facilitando a identifica\u00e7\u00e3o.<\/p>\n<p>Alguns materiais de ponto de venda podem ser usados para melhorar a comunica\u00e7\u00e3o do produto. De modo geral, materiais de longa dist\u00e2ncia servem para sinalizar informa\u00e7\u00f5es gerais, como qual categoria est\u00e1 exposta no local.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toda farm\u00e1cia trabalha com v\u00e1rios medicamentos e uma infinidade de produtos de limpeza e higiene pessoal. Isso faz com que diferentes fabricantes e diversas apresenta\u00e7\u00f5es sejam colocadas como modelos para as lojas. \u00c9 importante lembrar que a organiza\u00e7\u00e3o de prateleiras e gondolas facilita a procura dos produtos. Veja algumas considera\u00e7\u00f5es importantes sobre a organiza\u00e7\u00e3o de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3663,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IMF Lince - Dicas para uma excelente organiza\u00e7\u00e3o nas g\u00f4ndolas e prateleiras de sua farm\u00e1cia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/previews.elleven.digital\/imf\/dicas-para-uma-excelente-organizacao-nas-gondolas-e-prateleiras-de-sua-farmacia\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IMF Lince - Dicas para uma excelente organiza\u00e7\u00e3o nas g\u00f4ndolas e prateleiras de sua farm\u00e1cia\" \/>\n<meta property=\"og:description\" content=\"Toda farm\u00e1cia trabalha com v\u00e1rios medicamentos e uma infinidade de produtos de limpeza e higiene pessoal. Isso faz com que diferentes fabricantes e diversas apresenta\u00e7\u00f5es sejam colocadas como modelos para as lojas. \u00c9 importante lembrar que a organiza\u00e7\u00e3o de prateleiras e gondolas facilita a procura dos produtos. 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