{"id":3509,"date":"2017-11-24T14:23:11","date_gmt":"2017-11-24T16:23:11","guid":{"rendered":"https:\/\/previews.elleven.digital\/imf\/?p=3509"},"modified":"2017-11-24T14:23:11","modified_gmt":"2017-11-24T16:23:11","slug":"dez-dicas-para-organizar-gondolas-de-supermercado-e-vender-mais","status":"publish","type":"post","link":"https:\/\/previews.elleven.digital\/imf\/dez-dicas-para-organizar-gondolas-de-supermercado-e-vender-mais\/","title":{"rendered":"Dez dicas para organizar g\u00f4ndolas de supermercado e vender mais"},"content":{"rendered":"<p>Organizar as prateleiras de supermercados pode parecer uma tarefa simples, mas \u00e0s vezes surgem d\u00favidas e dificuldades para fazer a arruma\u00e7\u00e3o das g\u00f4ndolas de forma eficiente.<\/p>\n<p>Algumas pessoas pensam que a organiza\u00e7\u00e3o dos produtos nas g\u00f4ndolas n\u00e3o influencia nas vendas. Isto \u00e9 um grande erro. A disposi\u00e7\u00e3o dos produtos nas prateleiras afetam diretamente as vendas de um mercado.<\/p>\n<p>O segredo \u00e9 posicionar os produtos estrategicamente nos cinco n\u00edveis das g\u00f4ndolas.<\/p>\n<p>Esses n\u00edveis s\u00e3o:<\/p>\n<ul>\n<li><strong><em>Acima da cabe\u00e7a:<\/em><\/strong> Os produtos acima da linha de vis\u00e3o dos consumidores possuem menor visibilidade, e por isto voc\u00ea deve colocar produtos de menor interesse;<\/li>\n<\/ul>\n<ul>\n<li><strong><em>Altura dos olhos:<\/em><\/strong> Este n\u00edvel tamb\u00e9m \u00e9 conhecido como \u00e1rea nobre, pois \u00e9 o n\u00edvel que mais aumenta as vendas dos produtos. Nesta \u00e1rea voc\u00ea deve colocar os produtos com melhor margem de lucratividade, os mais caros. Como o campo de vis\u00e3o dos consumidores atinge diretamente este n\u00edvel, as compras por impulso s\u00e3o maiores;<\/li>\n<\/ul>\n<ul>\n<li><strong><em>Linha da cintura:<\/em><\/strong> Podemos considerar outra das grandes \u00e1reas para expor os produtos. Coloque aqui os produtos de grande procura;<\/li>\n<\/ul>\n<ul>\n<li><strong><em>Abaixo da cintura:<\/em><\/strong> O n\u00edvel abaixo da cintura j\u00e1 n\u00e3o faz mais parte do campo de vis\u00e3o dos consumidores, por isso \u00e9 interessante que voc\u00ea coloque aqui os produtos mais baratos e que os consumidores sempre compram. Desse jeito, mesmo que o produtos n\u00e3o estejam visivelmente posicionados, as pessoas tendem a procur\u00e1-los do mesmo jeito, pois s\u00e3o produtos essenciais ou mais baratos.<\/li>\n<\/ul>\n<ul>\n<li><strong><em>Ch\u00e3o: <\/em><\/strong>O ch\u00e3o deve ser reservado somente para os produtos pesados.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Ainda \u00e9 preciso organizar os produtos de forma que chamem a aten\u00e7\u00e3o dos consumidores.<\/p>\n<ul>\n<li><em>Organizar os produtos verticalmente, por produto;<\/em><\/li>\n<li><em>Organizar os produtos em blocos, por marca;<\/em><\/li>\n<li><em>Organizar os produtos horizontalmente;<\/em><\/li>\n<li><em>Organizar os produtos aleatoriamente.<\/em><em>\u00a0<\/em><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Como aproveitar as pontas das g\u00f4ndolas<\/strong><\/p>\n<p>Um dos melhores pontos para anunciar os produtos s\u00e3o as pontas das g\u00f4ndolas, pois vendem mais. Isto acontece porque os consumidores tendem a notar mais os produtos que est\u00e3o nestes espa\u00e7os.<\/p>\n<p>Aproveite estes \u201cpontos extras\u201d para organizar os produtos verticalmente ou em blocos (caso haja mais de um produto exposto), assim voc\u00ea conseguir\u00e1 maximizar a exposi\u00e7\u00e3o dos produtos.<\/p>\n<p>Voc\u00ea tamb\u00e9m pode utilizar estrat\u00e9gias de cross-merchandising, expondo produtos que est\u00e3o fora do seu ponto natural de vendas para desencadear o efeito da venda casada.<\/p>\n<p>Al\u00e9m dos m\u00e9todos mais convencionais de arruma\u00e7\u00e3o das g\u00f4ndolas, ainda existem pequenos aparatos que podem chamar a aten\u00e7\u00e3o dos clientes.<\/p>\n<p>S\u00e3o dezenas de t\u00e9cnicas de marketing para atrair os consumidores, tais como o clip stripers, stoppers, wobblers, totens, cartazes, luminosos e etc.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Organizar as prateleiras de supermercados pode parecer uma tarefa simples, mas \u00e0s vezes surgem d\u00favidas e dificuldades para fazer a arruma\u00e7\u00e3o das g\u00f4ndolas de forma eficiente. Algumas pessoas pensam que a organiza\u00e7\u00e3o dos produtos nas g\u00f4ndolas n\u00e3o influencia nas vendas. Isto \u00e9 um grande erro. A disposi\u00e7\u00e3o dos produtos nas prateleiras afetam diretamente as vendas [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3510,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IMF Lince - Dez dicas para organizar g\u00f4ndolas de supermercado e vender mais<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/previews.elleven.digital\/imf\/dez-dicas-para-organizar-gondolas-de-supermercado-e-vender-mais\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IMF Lince - Dez dicas para organizar g\u00f4ndolas de supermercado e vender mais\" \/>\n<meta property=\"og:description\" content=\"Organizar as prateleiras de supermercados pode parecer uma tarefa simples, mas \u00e0s vezes surgem d\u00favidas e dificuldades para fazer a arruma\u00e7\u00e3o das g\u00f4ndolas de forma eficiente. Algumas pessoas pensam que a organiza\u00e7\u00e3o dos produtos nas g\u00f4ndolas n\u00e3o influencia nas vendas. Isto \u00e9 um grande erro. 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