{"id":12880,"date":"2023-09-06T17:06:16","date_gmt":"2023-09-06T20:06:16","guid":{"rendered":"https:\/\/imflince.com.br\/?p=12880"},"modified":"2025-03-24T17:00:55","modified_gmt":"2025-03-24T20:00:55","slug":"prepare-sua-loja-para-black-friday-e-ciber-monday","status":"publish","type":"post","link":"https:\/\/previews.elleven.digital\/imf\/prepare-sua-loja-para-black-friday-e-ciber-monday\/","title":{"rendered":"Prepare sua loja para Black Friday e Ciber Monday"},"content":{"rendered":"<p>O per\u00edodo de Black Friday e Ciber Monday \u00e9 decisivo para o aumento das vendas nos varejos. De acordo com uma pesquisa realizada pela ag\u00eancia Conversion, o ano de 2022 foi marcado pela inten\u00e7\u00e3o de compra voltada especialmente para os segmentos de smartphones (15%), eletr\u00f4nicos (15%), moda (12%), cal\u00e7ados (11%) e cosm\u00e9ticos (9%). Esses dados apontam um forte indicativo de aumento das vendas, principalmente para supermercados, home centers, lojas de utilidades e farm\u00e1cias.<\/p>\n<p>Logo, se voc\u00ea faz parte de um desses setores, est\u00e1 na hora de preparar a sua loja para obter os melhores resultados com Black Friday e Ciber Monday. Confira algumas das dicas que separamos para ajudar voc\u00ea a ampliar as vendas nesse per\u00edodo:<\/p>\n<p><strong>Fa\u00e7a um planejamento <\/strong><\/p>\n<p>O planejamento \u00e9 o primeiro passo para vender mais na temporada de Black Friday e Ciber Monday.<\/p>\n<p>\u00c9 essencial o lembrete de que a Black Friday ocorre na \u00faltima sexta-feira do m\u00eas de novembro, enquanto a Ciber Monday \u00e9 realizada na segunda-feira posterior a essa data. Diante disso, quest\u00f5es como a compra de embalagens, o estoque de produtos e o posicionamento de cada expositor devem ser verificadas com anteced\u00eancia.<\/p>\n<p><strong>Considere os expositores <\/strong><\/p>\n<p>Por falar em expositores, esses elementos t\u00eam papel de protagonismo nas lojas durante a Black Friday e a Ciber Monday, portanto \u00e9 importante que voc\u00ea garanta equipamentos que otimizem o uso dos espa\u00e7os e a visibilidade dos produtos, como os expositores da IMF LINCE.<\/p>\n<p>Al\u00e9m disso, caso esteja reformando o seu estabelecimento, saiba que oferecemos um servi\u00e7o completo de <a href=\"https:\/\/imflince.com.br\/projetos\/\">layoutiza\u00e7\u00e3o do varejo<\/a>, possibilitando que cada expositor ocupe o espa\u00e7o mais estrat\u00e9gico para o aumento das vendas na sua loja.<\/p>\n<p><strong>Crie promo\u00e7\u00f5es <\/strong><\/p>\n<p>Ao anunciar que o seu varejo est\u00e1 participando da Black Friday e da Ciber Monday, voc\u00ea est\u00e1 criando um compromisso com o cliente, que entrar\u00e1 na loja \u00e0 procura de promo\u00e7\u00f5es.<\/p>\n<p>Logo, para evitar a frustra\u00e7\u00e3o do consumidor e a perda das vendas, \u00e9 importante que as promo\u00e7\u00f5es sejam, de fato, oferecidas. J\u00e1 para garantir os melhores resultados ao neg\u00f3cio, uma boa ideia \u00e9 oferec\u00ea-las em produtos que est\u00e3o parados h\u00e1 algum tempo no estoque.<\/p>\n<p><strong>Lembre-se dos presentes <\/strong><\/p>\n<p>A log\u00edstica das vendas \u00e9 indispens\u00e1vel para vender mais, afinal, com as lojas mais cheias, voc\u00ea s\u00f3 conseguir\u00e1 manter o cliente ali se oferecer rapidez no atendimento.<\/p>\n<p>Diante disso, um detalhe que acaba sendo esquecido pelos varejistas \u00e9 o fato de que muitos dos consumidores aproveitam esse per\u00edodo para comprar presentes para as festas de fim de ano. Sendo assim, \u00e9 necess\u00e1rio que se ofere\u00e7a o servi\u00e7o de embalar os itens adquiridos, sempre com a rapidez adequada para garantir a satisfa\u00e7\u00e3o do cliente.<\/p>\n<p><strong>Analise a Black Friday<\/strong><\/p>\n<p>Ap\u00f3s ter realizado a Black Friday com sucesso no seu estabelecimento, analise os resultados dessa data para aplicar as mesmas estrat\u00e9gias que deram certo na Ciber Monday e na Black Friday do ano que vem.<\/p>\n<p>Lembre-se que, ao analisar os pontos fortes e fracos no desempenho do seu varejo, voc\u00ea ser\u00e1 capaz de desenvolver estrat\u00e9gias personalizadas para conquistar ainda mais o seu p\u00fablico e ter resultados cada vez melhores.<\/p>\n<p>Quer ter um aumento nas vendas deste ano? Ent\u00e3o, <a href=\"https:\/\/imflince.com.br\/produtos\/\">clique aqui<\/a> para conhecer nossos equipamentos que podem ajudar voc\u00ea a vender mais!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O per\u00edodo de Black Friday e Ciber Monday \u00e9 decisivo para o aumento das vendas nos varejos. De acordo com uma pesquisa realizada pela ag\u00eancia Conversion, o ano de 2022 foi marcado pela inten\u00e7\u00e3o de compra voltada especialmente para os segmentos de smartphones (15%), eletr\u00f4nicos (15%), moda (12%), cal\u00e7ados (11%) e cosm\u00e9ticos (9%). Esses dados [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13970,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IMF Lince - Prepare sua loja para Black Friday e Ciber Monday<\/title>\n<meta name=\"description\" content=\"Prepare sua loja para Black Friday e Ciber Monday. 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