{"id":1356,"date":"2021-03-22T10:54:50","date_gmt":"2021-03-22T13:54:50","guid":{"rendered":"https:\/\/previews.elleven.digital\/acocearense\/?p=1356"},"modified":"2025-05-07T10:57:59","modified_gmt":"2025-05-07T13:57:59","slug":"gestao-de-processos-e-experiencia-do-cliente-qual-o-impacto-desta-relacao","status":"publish","type":"post","link":"https:\/\/previews.elleven.digital\/acocearense\/gestao-de-processos-e-experiencia-do-cliente-qual-o-impacto-desta-relacao\/","title":{"rendered":"Gest\u00e3o de processos e experi\u00eancia do cliente: Qual o impacto desta rela\u00e7\u00e3o?"},"content":{"rendered":"<div class=\"top-content-header\">\n<h1>Gest\u00e3o de processos e experi\u00eancia do cliente: Qual o impacto desta rela\u00e7\u00e3o?<\/h1>\n<div class=\"meta-warrper clearfix\">\n<div class=\"post-meta pull-left\"><span class=\"author\"><a href=\"https:\/\/previews.elleven.digital\/acocearense\/blog\/author\/grupoacocearense\/\">Grupo A\u00e7o Cearense<\/a><\/span>\u00a0<span class=\"date\"><a href=\"https:\/\/previews.elleven.digital\/acocearense\/blog\/2021\/03\/22\/\">22 de mar\u00e7o de 2021<\/a><\/span><\/div>\n<\/div>\n<\/div>\n<p>Para uma empresa se manter competitiva no mercado e com um alto \u00edndice de satisfa\u00e7\u00e3o dos seus clientes, a gest\u00e3o de processos \u00e9 um pr\u00e9-requisito fundamental.<\/p>\n<p>Algumas empresas com gestores mais conservadores acabam se fechando para as mudan\u00e7as e dando valor apenas para as experi\u00eancias adquiridas ao longo dos anos.<\/p>\n<p>\u00c9 necess\u00e1rio entender que o mundo se transforma o tempo todo, e os processos das organiza\u00e7\u00f5es precisam acompanhar esse movimento. O que n\u00e3o quer dizer que n\u00e3o devemos levar em considera\u00e7\u00e3o as experi\u00eancias adquiridas ao longo do tempo.<\/p>\n<p>A gest\u00e3o de processos permite que as \u00e1reas da organiza\u00e7\u00e3o se mantenham\u00a0<strong><a href=\"https:\/\/conteudos.grupoacocearense.com.br\/passo-a-passo-do-google-meu-negocio\">conectadas<\/a><\/strong>,\u00a0e\u00a0o que favorece a comunica\u00e7\u00e3o com o cliente. Realizar o gerenciamento de tarefas, acompanhar trabalhos em execu\u00e7\u00e3o e controles internos s\u00e3o benef\u00edcios que colaboram para a boa gest\u00e3o e para o\u00a0<strong><a href=\"https:\/\/rockcontent.com\/br\/blog\/marketing-de-relacionamento-e-seus-resultados\">relacionamento com o cliente<\/a>.<\/strong><\/p>\n<p>Um dos grandes desafios da gest\u00e3o de processos \u00e9 fazer com que o cliente perceba os benef\u00edcios da organiza\u00e7\u00e3o ter seus processos bem definidos e mapeados.<\/p>\n<p>Veja algumas vantagens que podem impactar diretamente na experi\u00eancia do cliente:<\/p>\n<ul>\n<li>\n<h2><b>Facilitar a multiplica\u00e7\u00e3o do conhecimento.<\/b><\/h2>\n<\/li>\n<\/ul>\n<p>Uma organiza\u00e7\u00e3o com processos bem definidos consegue multiplicar o\u00a0<strong><a href=\"https:\/\/conteudos.grupoacocearense.com.br\/cadastro-gestao-de-crises\">conhecimento<\/a><\/strong>\u00a0para seus colaboradores com mais facilidade, evitando a perda de informa\u00e7\u00f5es importantes e facilitando a curva de aprendizado dos novos\u00a0<strong><a href=\"https:\/\/conteudos.grupoacocearense.com.br\/guia-de-recrutamento-para-sua-loja\">colaboradores<\/a><\/strong>. Dessa forma a organiza\u00e7\u00e3o n\u00e3o perde sua identidade e mantem a qualidade no atendimento ao cliente.<\/p>\n<ul>\n<li>\n<h2><b>Padroniza\u00e7\u00e3o e atendimento de qualidade.<\/b><\/h2>\n<\/li>\n<\/ul>\n<p>A padroniza\u00e7\u00e3o proporciona um atendimento assertivo e de\u00a0<strong><a href=\"https:\/\/conteudos.grupoacocearense.com.br\/e-book-logistica-e-estoque-como-conquistar-excelencia-nesse-setor\">qualidade<\/a><\/strong>, com informa\u00e7\u00f5es claras e objetivas. Desse modo, a informa\u00e7\u00e3o passada para o cliente ser\u00e1 a mesma independente da quantidade de pessoas diferentes com quem ele venha a falar.<\/p>\n<ul>\n<li>\n<h2><b>Agilidade na execu\u00e7\u00e3o dos processos.<\/b><\/h2>\n<\/li>\n<\/ul>\n<p>\u00c9 mais r\u00e1pido e f\u00e1cil realizar um atendimento e deixar o cliente satisfeito quando a equipe trabalha com os\u00a0<strong><a href=\"https:\/\/conteudos.grupoacocearense.com.br\/como-montar-um-orcamento-anual-para-a-empresa\">processos<\/a><\/strong>\u00a0mapeados e modelados, o que evita desperd\u00edcio de tempo. Tamb\u00e9m pode ser interessante trabalhar com automa\u00e7\u00e3o das atividades.<\/p>\n<p>Quando conhecermos bem o que fazemos, podemos fazer com mais qualidade, o que garante a melhoria cont\u00ednua, gera bons resultados, maximiza a satisfa\u00e7\u00e3o e fideliza o cliente.<\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-10120\" src=\"https:\/\/previews.elleven.digital\/acocearense\/wp-content\/uploads\/2021\/02\/larissa-gac-225x300.jpg\" alt=\"\" width=\"146\" height=\"195\" \/><\/b><em><strong>Larissa Ferreira<\/strong> tem mais de 10 anos de experi\u00eancia em atendimento ao cliente. Est\u00e1 no Grupo A\u00e7o Cearense desde 2013, onde iniciou sua trajet\u00f3ria como Auxiliar de Atendimento. Formanda em Processos Gerenciais na Est\u00e1cio-FIC, exerce o cargo de Supervisora de Relacionamento com o Cliente, respons\u00e1vel pela gest\u00e3o, p\u00f3s-venda e suporte ao planejamento estrat\u00e9gico e auditorias da equipe de atendimento ao cliente do grupo<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gest\u00e3o de processos e experi\u00eancia do cliente: Qual o impacto desta rela\u00e7\u00e3o? Grupo A\u00e7o Cearense\u00a022(&#8230;)<\/p>\n","protected":false},"author":1,"featured_media":1366,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-1356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestao"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gest\u00e3o de processos e experi\u00eancia do cliente: Qual o impacto desta rela\u00e7\u00e3o? - Grupo A\u00e7o Cearense<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/previews.elleven.digital\/acocearense\/gestao-de-processos-e-experiencia-do-cliente-qual-o-impacto-desta-relacao\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gest\u00e3o de processos e experi\u00eancia do cliente: Qual o impacto desta rela\u00e7\u00e3o? - Grupo A\u00e7o Cearense\" \/>\n<meta property=\"og:description\" content=\"Gest\u00e3o de processos e experi\u00eancia do cliente: Qual o impacto desta rela\u00e7\u00e3o? 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