{"id":1286,"date":"2020-07-14T10:33:54","date_gmt":"2020-07-14T13:33:54","guid":{"rendered":"https:\/\/previews.elleven.digital\/acocearense\/?p=1286"},"modified":"2025-05-07T10:34:17","modified_gmt":"2025-05-07T13:34:17","slug":"gestao-de-crise-por-onde-comecar","status":"publish","type":"post","link":"https:\/\/previews.elleven.digital\/acocearense\/gestao-de-crise-por-onde-comecar\/","title":{"rendered":"Gest\u00e3o de crise: por onde come\u00e7ar?"},"content":{"rendered":"<p>Gest\u00e3o\u00a0da crise\u00a0\u00e9 um conjunto de pol\u00edticas e pr\u00e1ticas para conter infort\u00fanios com danos em potencial \u00e0s pessoas e ao pr\u00f3prio empreendimento, proporcionando certa tranquilidade,\u00a0mesmo diante das \u201cturbul\u00eancias\u201d.<\/p>\n<h2>Mas o que pode gerar crise para uma empresa?<\/h2>\n<ul>\n<li>Acidentes\u00a0e\u00a0eventos\u00a0naturais;<\/li>\n<li>Desastres ambientais e de sa\u00fade;<\/li>\n<li>Panes\u00a0tecnol\u00f3gicas;<\/li>\n<li>For\u00e7as econ\u00f4micas e de mercado;<\/li>\n<li>Funcion\u00e1rios\u00a0e\u00a0parceiros\u00a0trapaceiros.<\/li>\n<\/ul>\n<p>Durante a crise causada pela pandemia da covid-19, por exemplo, quantas empresas precisaram se adaptar rapidamente para lidar com todos os impactos para o mercado e principalmente para o neg\u00f3cio?<\/p>\n<p>Nesse per\u00edodo, muitos empres\u00e1rios precisaram fazer gest\u00e3o de crise de forma r\u00e1pida e at\u00e9 intuitiva, por isso, trouxemos aqui algumas dicas para te ajudar a enfrentar as pr\u00f3ximas crises, se houverem, com mais seguran\u00e7a e tranq\u00fcilidade.<\/p>\n<h2>Como come\u00e7ar a fazer gest\u00e3o de uma crise na empresa?<\/h2>\n<p>O ideal \u00e9 que as empresas fa\u00e7am, rotineiramente, uma an\u00e1lise de poss\u00edveis fontes de crise para o seu neg\u00f3cio, considerando a\u00a0<strong>probabilidade<\/strong>\u00a0do evento e seu poss\u00edvel\u00a0<strong>impacto<\/strong>.<\/p>\n<p>Mas sabemos que essa n\u00e3o \u00e9 uma realidade na maioria das empresas. Por isso, muitas vezes, a crise nos pega de surpresa e nessa hora o mais importante \u00e9 ter<strong>\u00a0agilidade, foco e transpar\u00eancia.<\/strong><\/p>\n<p>Trouxemos algumas dicas para te guiar nos primeiros momentos de uma crise:<\/p>\n<ul>\n<li>Agilidade \u00e9 importante, mas tamb\u00e9m \u00e9 preciso ter calma para evitar a\u00e7\u00f5es e pronunciamentos que podem acabar agravando a crise.<\/li>\n<li>Implante um Comit\u00ea de Crise composta por uma equipe multidisciplinar e preparada para lidar com situa\u00e7\u00f5es de estresse e press\u00e3o, afinal, \u00e9 este o time que estar\u00e1 na linha de frente contra a crise.<\/li>\n<li>Busque informa\u00e7\u00f5es qualificadas e pe\u00e7a orienta\u00e7\u00f5es de especialistas.<\/li>\n<li>Defina porta-vozes e canais de comunica\u00e7\u00e3o oficiais para divulgar as decis\u00f5es tomadas pela empresa.<\/li>\n<li>Mantenha uma comunica\u00e7\u00e3o ativa e transparente.<\/li>\n<li>N\u00e3o esque\u00e7a: \u00e9 preciso tamb\u00e9m ficar atento \u00e0s poss\u00edveis reverbera\u00e7\u00f5es da crise nas redes sociais. Nessas m\u00eddias, a velocidade de rea\u00e7\u00e3o \u00e9 ainda mais cr\u00edtica, o que requer um monitoramento mais pr\u00f3ximo.<\/li>\n<li>N\u00e3o tenha medo de inovar: em muitas crises, a inova\u00e7\u00e3o acaba se tornando muito mais uma necessidade de sobreviv\u00eancia do neg\u00f3cio do que uma escolha. Fique atento e fa\u00e7a as adequa\u00e7\u00f5es necess\u00e1rias ao momento, alinhando criatividade e estrat\u00e9gia.<\/li>\n<\/ul>\n<div class=\"article-footer clearfix\">\n<div class=\"clearfix top-footer\">\n<div class=\"post-tags pull-left\"><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Gest\u00e3o\u00a0da crise\u00a0\u00e9 um conjunto de pol\u00edticas e pr\u00e1ticas para conter infort\u00fanios com danos em potencial(&#8230;)<\/p>\n","protected":false},"author":1,"featured_media":1267,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-1286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestao"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gest\u00e3o de crise: por onde come\u00e7ar? 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