{"id":1310,"date":"2020-08-10T10:40:43","date_gmt":"2020-08-10T13:40:43","guid":{"rendered":"https:\/\/previews.elleven.digital\/acocearense\/?p=1310"},"modified":"2025-05-07T10:41:11","modified_gmt":"2025-05-07T13:41:11","slug":"3-problemas-que-o-marketing-digital-ajuda-a-resolver-no-seu-negocio","status":"publish","type":"post","link":"https:\/\/previews.elleven.digital\/acocearense\/en\/3-problemas-que-o-marketing-digital-ajuda-a-resolver-no-seu-negocio\/","title":{"rendered":"3 problems that digital marketing helps solve in your business"},"content":{"rendered":"<p>There is a lot of talk these days about investing in social media, appearing on the first page of Google, hiring influencers, advertising on the internet... These are some very well-known strategies.\u00a0<b>Digital Marketing<\/b>.<\/p>\n<p>But\u00a0<b>Digital Marketing<\/b>\u00a0goes far beyond having a profile on<a href=\"https:\/\/previews.elleven.digital\/acocearense\/en\/blog\/gestao\/entenda-como-fazer-um-bom-atendimento-pelas-redes-sociais\/\">\u00a0social media<\/a>, as many people think! In fact, Digital Marketing is a set of strategies implemented to promote brands, products, or services through digital media.<\/p>\n<p>We&#039;ve been following the importance of being present in the digital world for some time now. With the Covid-19 pandemic, this need for<a href=\"https:\/\/previews.elleven.digital\/acocearense\/en\/blog\/gestao\/5-coisas-que-voce-precisa-saber-sobre-a-transformacao-digital-no-varejo\/?setlang=no\">\u00a0digitalization<\/a>\u00a0became even more apparent.<\/p>\n<p>See some of the great ones\u00a0<b>advantages of using digital marketing for small and medium-sized businesses<\/b>:<\/p>\n<ul>\n<li>\n<h3>\u00a0 \u00a0 \u00a0 \u00a0\u00a0<b>Relationship<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>Possibility of interacting more closely with the public, collecting feedback and cultivating relationships;<\/p>\n<ul>\n<li>\n<h3>\u00a0 \u00a0 \u00a0 \u00a0\u00a0<b>Monitor the results of marketing investments in real time<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>The digital environment enables rapid monitoring of campaign and investment results. This allows for better budget management and the necessary changes to ensure the expected return on campaigns.<\/p>\n<ul>\n<li>\n<h3>\u00a0 \u00a0 \u00a0 \u00a0\u00a0<b>Cost-benefit<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>Especially when compared to traditional marketing, digital marketing offers more attractive costs and the ability to reach your target audience in a more targeted manner. In other words, it&#039;s possible to achieve attractive results without the need for exorbitant investments.<\/p>\n<p>Now that we have seen some advantages of Digital Marketing for small businesses, we can talk more about the\u00a0<b>3 problems that Digital Marketing helps solve in your business<\/b><\/p>\n<h2>1-\u00a0\u00a0<b>Lack of access to your website<\/b><\/h2>\n<p>Many businesses, especially smaller ones, complain about the lack of traffic to their websites. After all, when you&#039;ve invested heavily in your website, it&#039;s natural to be eager to be on the first pages of Google and get lots of traffic and engagement.<\/p>\n<p>Through digital marketing strategies, you can attract more traffic to your website and ensure better search engine rankings. Here are some ideas that deliver medium- and long-term results:<\/p>\n<ul>\n<li>Creating relevant content, such as a corporate blog, will help attract more visitors to your website. This is essential.<a href=\"https:\/\/previews.elleven.digital\/acocearense\/en\/blog\/abrindo-o-negocio\/conheca-o-perfil-do-consumidor-de-seus-produtos-e-aumente-as-vendas\/?setlang=no\">\u00a0know your audience well<\/a>;<\/li>\n<li>Create profiles on social media and generate content that drives consumers to the website;<\/li>\n<li>Invest in SEO strategies\u00a0<i>(Search Engine Optimization):\u00a0<\/i>It is a series of practices and techniques to help your website be better suited to ensure good positioning in search engines (being on the first pages of Google, for example);<\/li>\n<li>One strategy to get more traffic to your website in the short term is to invest in Google ads.<\/li>\n<\/ul>\n<h2><b>2- Lower than expected sales number<\/b><\/h2>\n<figure id=\"attachment_3196\" class=\"no-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-3196 aligncenter\" src=\"https:\/\/previews.elleven.digital\/acocearense\/blog\/wp-content\/uploads\/2020\/08\/setor-de-vendas-300x200.jpg\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" srcset=\"https:\/\/previews.elleven.digital\/acocearense\/blog\/wp-content\/uploads\/2020\/08\/setor-de-vendas-300x200.jpg 300w, https:\/\/previews.elleven.digital\/acocearense\/blog\/wp-content\/uploads\/2020\/08\/setor-de-vendas.jpg 626w\" alt=\"\" width=\"300\" height=\"200\" \/><\/figure>\n<p>Digital marketing can help boost sales by increasing your business&#039;s visibility. Here are some easy tips:<\/p>\n<ul>\n<li>Register your company on<a href=\"https:\/\/www.google.com.br\/maps\/\">\u00a0Google Maps<\/a>;<\/li>\n<li>Make a page on<a href=\"https:\/\/conteudos.grupoacocearense.com.br\/passo-a-passo-do-google-meu-negocio\">\u00a0Google My Business<\/a>;<\/li>\n<li>Be prepared for virtual support, whether through a chat tool on your website or even through<a href=\"https:\/\/previews.elleven.digital\/acocearense\/en\/blog\/vender-mais\/confira-4-dicas-para-prestar-um-bom-atendimento-via-whatsapp\/?setlang=no\">\u00a0Whatsapp<\/a>\u00a0(it is important to make the direct support link available via WhatsApp on your social networks and even on your website, if you do not have Chat);<\/li>\n<li>Create relevant content, frequently share your store&#039;s promotions and offers, and, if possible, create exclusive offers for your social media followers.<\/li>\n<\/ul>\n<h3><b>3- Low visibility on social media<\/b><\/h3>\n<figure id=\"attachment_3198\" class=\"no-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-3198 aligncenter\" src=\"https:\/\/previews.elleven.digital\/acocearense\/blog\/wp-content\/uploads\/2020\/08\/redes-sociais-300x200.jpg\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" srcset=\"https:\/\/previews.elleven.digital\/acocearense\/blog\/wp-content\/uploads\/2020\/08\/redes-sociais-300x200.jpg 300w, https:\/\/previews.elleven.digital\/acocearense\/blog\/wp-content\/uploads\/2020\/08\/redes-sociais.jpg 626w\" alt=\"\" width=\"300\" height=\"200\" \/><\/figure>\n<p>To the<a href=\"https:\/\/previews.elleven.digital\/acocearense\/en\/blog\/abrindo-o-negocio\/gerenciamento-de-redes-sociais-por-que-e-importante-fazer\/?setlang=no\">\u00a0social media<\/a>\u00a0are an excellent alternative for cultivating customer relationships. To ensure good performance,\u00a0<b>one of the main secrets is to know well who your audience is<\/b>\u00a0to thus produce\u00a0<b>quality content<\/b>\u00a0according to your interests.<\/p>\n<ul>\n<li>In addition to content, it is essential to interact with your followers and provide a<a href=\"https:\/\/previews.elleven.digital\/acocearense\/en\/blog\/gestao\/entenda-como-fazer-um-bom-atendimento-pelas-redes-sociais\/?setlang=no\">\u00a0good service<\/a>: that is, always respond to comments, interact with other profiles, be cordial and attentive;<\/li>\n<li>Cover diverse content that interests your audience, don&#039;t just talk about sales and your products. Test different topics and evaluate the results;<\/li>\n<li>Maintain a consistent posting routine. Try to understand the best times to post and maintain a consistent social media update schedule.<\/li>\n<\/ul>\n<p><strong>Source:<\/strong>\u00a0Digital Results, Rock Content.<\/p>","protected":false},"excerpt":{"rendered":"<p>There is a lot of talk today about investing in social networks, appearing on the first page of Google,(\u2026)<\/p>","protected":false},"author":1,"featured_media":1304,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-1310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestao"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 problemas que o marketing digital ajuda a resolver no seu neg\u00f3cio - Grupo A\u00e7o Cearense<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/previews.elleven.digital\/acocearense\/en\/3-problemas-que-o-marketing-digital-ajuda-a-resolver-no-seu-negocio\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 problemas que o marketing digital ajuda a resolver no seu neg\u00f3cio - 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