{"id":1286,"date":"2020-07-14T10:33:54","date_gmt":"2020-07-14T13:33:54","guid":{"rendered":"https:\/\/previews.elleven.digital\/acocearense\/?p=1286"},"modified":"2025-05-07T10:34:17","modified_gmt":"2025-05-07T13:34:17","slug":"gestao-de-crise-por-onde-comecar","status":"publish","type":"post","link":"https:\/\/previews.elleven.digital\/acocearense\/en\/gestao-de-crise-por-onde-comecar\/","title":{"rendered":"Crisis management: where to start?"},"content":{"rendered":"<p>Crisis management is a set of policies and practices to contain misfortunes that can potentially harm people and the business itself, providing a certain level of peace of mind, even in the face of \u201cturbulence.\u201d<\/p>\n<h2>But what can cause a crisis for a company?<\/h2>\n<ul>\n<li>Accidents and natural events;<\/li>\n<li>Environmental and health disasters;<\/li>\n<li>Technological failures;<\/li>\n<li>Economic and market forces;<\/li>\n<li>Cheating employees and partners.<\/li>\n<\/ul>\n<p>During the crisis caused by the COVID-19 pandemic, for example, how many companies had to adapt quickly to deal with all the impacts on the market and, especially, on their business?<\/p>\n<p>During this period, many business owners needed to manage crises quickly and intuitively, so we&#039;ve brought you some tips to help you face future crises, if any, with greater security and peace of mind.<\/p>\n<h2>How to start managing a crisis in the company?<\/h2>\n<p>Ideally, companies should routinely analyze possible sources of crisis for their business, considering the\u00a0<strong>probability<\/strong>\u00a0of the event and its possible\u00a0<strong>impact<\/strong>.<\/p>\n<p>But we know that this isn&#039;t a reality for most companies. That&#039;s why crises often catch us by surprise, and at that moment, the most important thing is to have<strong>\u00a0agility, focus and transparency.<\/strong><\/p>\n<p>We&#039;ve brought you some tips to guide you through the first moments of a crisis:<\/p>\n<ul>\n<li>Agility is important, but it&#039;s also important to remain calm to avoid actions and statements that could end up worsening the crisis.<\/li>\n<li>Implement a Crisis Committee composed of a multidisciplinary team prepared to deal with stressful and pressure-filled situations. After all, this is the team that will be on the front lines of the crisis.<\/li>\n<li>Seek qualified information and seek guidance from experts.<\/li>\n<li>Designate official spokespersons and communication channels to communicate the company&#039;s decisions.<\/li>\n<li>Maintain active and transparent communication.<\/li>\n<li>Don&#039;t forget: you also need to be aware of the potential repercussions of the crisis on social media. Reaction speed is even more critical on these platforms, requiring closer monitoring.<\/li>\n<li>Don&#039;t be afraid to innovate: in many crises, innovation ends up becoming much more a necessity for business survival than a choice. Stay alert and make the necessary adjustments to the situation, aligning creativity and strategy.<\/li>\n<\/ul>\n<div class=\"article-footer clearfix\">\n<div class=\"clearfix top-footer\">\n<div class=\"post-tags pull-left\"><\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Crisis management is a set of policies and practices to contain potentially damaging misfortunes(\u2026)<\/p>","protected":false},"author":1,"featured_media":1267,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-1286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestao"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gest\u00e3o de crise: por onde come\u00e7ar? - Grupo A\u00e7o Cearense<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/previews.elleven.digital\/acocearense\/en\/gestao-de-crise-por-onde-comecar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gest\u00e3o de crise: por onde come\u00e7ar? 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